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- Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). Later relaunched under an auction model in 2002. (Search Engine History)
- Fact: An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab. (TechCrunch)
- About 97% of Google’s total revenues come from advertising. (Google Investor Relations)
- Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
Spring of 2011 Google AdWords had:
- 1,265,047 advertisers on the Search Network
- 273,879 advertisers on the Display Network
- 26,080 Display advertisers who use banner ads
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